Yangcheng Evening News: Guangdong's Cultural and Tourism Integration Empowers the "Millions of Projects" from the Cultural Expo
Date：2024-5-24 Reads：7142次
Source: Jinyang.com Published on May 24, 2024 at 14:11
The 20th Cultural Expo opened on May 23rd, and the "Cultural Tourism Industry Helps the 'Hundred, Thousand, and Ten Thousand Projects'" exhibition area, specially designed for the "Guangdong Hong Kong Macao Greater Bay Area Cultural Industry Innovation Exhibition" in Hall 13, was bustling with activity. The achievements and effectiveness of Guangdong's vigorous promotion of Lingnan cultural "double innovation" services for the "Hundred, Thousand, and Ten Thousand Projects" were fully exhibited. At the same time, 21 cities in Guangdong have been showcasing their unique cultural and tourism products, highlighting the highlights and achievements of cultural industry development, based on themes such as the "Hundred, Thousand, and Ten Thousand Projects" and the characteristics and advantages of cultural industry development in various regions.
The cultural and tourism industry is an important engine driving economic growth. Guangdong has resource advantages, market advantages, and a good industrial foundation for developing the cultural and tourism industry. From Zhanjiang Chinese White Dolphin "out of the circle" at the National Two Sessions, to Chaoshan Yingge Dance, which went abroad, to the Loong Boat Race, which attracted tens of thousands of onlookers... Guangdong cultural tourism has become popular in the past two years. The reason behind this is the prosperity and development of Guangdong cultural tourism market and the richness and diversity of cultural tourism resources. In recent years, the consumption of Japanese tourism during holidays in Guangdong has been particularly hot, with the tourism market continuously expanding, tourism formats and cultural connotations of products becoming richer, the industrial chain continuously extending, and the comprehensive strength of cultural and tourism development steadily increasing. In 2023, Guangdong received a total of 777 million tourists and achieved a total tourism revenue of 952.56 billion yuan, an increase of 75.1% and 126.1% respectively, both ranking first in the country.
The "Millions of Projects" is the top priority project for promoting high-quality development in Guangdong. In the process of deepening the "Hundred Thousand Thousand Project" and promoting coordinated development between urban and rural areas, Guangdong vigorously promotes the high-quality development of the cultural and tourism industry, fully combining the advantages of counties, the characteristics of towns, and the resources of villages, innovatively launching a number of historical and cultural trails, cultural heritage trails in the Greater Bay Area, and "Guangdong Beautiful Countryside" boutique tourism routes, vigorously developing advantageous and characteristic industries such as rural homestays and leisure tourism, and steadily promoting the high-quality development of rural tourism. At the same time, various regions are deeply exploring their own resources, making refined cultural and tourism products, and using "cultural and tourism+" to establish local characteristic brands, promoting the deep integration of "agriculture, culture, and tourism" development, and accelerating the "Millions of Projects".
The integration of culture and tourism has added new momentum to the "Millions of Projects". We have seen that Meizhou has leveraged the home game effect of the Chinese Super League in Wuhua County to plan a series of activities called "One Ball Activate One City", which has boosted tourism consumption in the county; Heyuan, which has numerous ancient villages and dwellings, actively explores the excellent traditional culture of rural areas, holds intangible cultural heritage and cultural activities such as the Dragon Chasing and Loyalty Lantern Festival, and promotes rural economic development; Qingyuan Qingxin Sanhe Village has transformed into a beautiful "homestay village", attracting a large number of tourists to enjoy the natural scenery and ancient architecture... New formats and new ways of play such as "cultural tourism+food", "cultural tourism+sports", "cultural tourism+intangible cultural heritage", and "cultural tourism+health preservation" have emerged frequently in various parts of Guangdong, transforming "beautiful scenery" into resources and "appearance" into production value, transforming the resource advantages of rural areas into development advantages, stimulating new vitality in rural areas, and making the "Millions of Projects" shine with strong vitality.
Using culture to shape tourism and tourism to promote production. At this year's Cultural Expo, in addition to Guangdong, a group of high-quality agricultural, cultural and tourism projects from all over the country are also telling the story of the "two-way rush" between "cultural and tourism integration" and "rural revitalization". These excellent cases inspire us to use industries and projects as the starting point to identify more points of convergence and connection between cultural and tourism industries and rural development. On the one hand, we should be guided by meeting the needs of tourists, strengthen the construction of cultural and tourism infrastructure and public service systems, improve transportation networks, and enhance the level of public services; On the other hand, efforts should be made to enhance the supply of high-quality cultural and tourism products, strengthen the empowerment of technology in the cultural and tourism industry, create more digital and intelligent new cultural and tourism products and more immersive and interactive new scenes, enhance tourists' experience and happiness, and promote the integration of culture and tourism to better empower the "Millions of Projects".